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Applying the Scientific Method to Marketing

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Recent Posts

  • Search Is Changing Forever: What AI Means for Visibility, Credibility, and Conversion
  • How to Turn Customer Loyalty Into a Growth Engine for B2B Businesses
  • The Taylor Swift Effect: How Strong Branding Drives Demand
  • How to Improve Brand Visibility in the Age of AI
  • Why Decreasing the Marketing Budget Decreases the Value of Your Business

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The Taylor Swift Effect: How Strong Branding Drives Demand
October 21, 2025Branding and DesignMarketing Strategies

The Taylor Swift Effect: How Strong Branding Drives Demand

Key Takeaways: Branding is more than aesthetics; it is the foundation of your demand generation engine, building the trust and recognition necessary to attract and retain customers. Authenticity is non-negotiable. In 2025, audiences crave genuine connection. Your brand’s actions must…

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Why Decreasing the Marketing Budget Decreases the Value of Your Business
February 28, 2025Branding and DesignMarketing Strategies

Why Decreasing the Marketing Budget Decreases the Value of Your Business

In times of economic uncertainty, the knee-jerk reaction for many businesses is to slash budgets, and marketing is often the first to go. But history has proven that companies that double down on their brand, customer engagement and market presence…

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PR Today: How It Has Changed and Why the Right PR Agency Makes All the Difference
January 30, 2025Branding and Design

PR Today: How It Has Changed and Why the Right PR Agency Makes All the Difference

Wherever you are in your business life cycle, you probably need more strategic public relations (PR). PR campaigns help businesses build your reputation, recruit talent and validate your brand to investors. For organizations looking for funding, showing that your brand…

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Marketing and Advertising Strategies to Accelerate Business Growth in 2025
January 6, 2025Branding and DesignMarketing StrategiesSales and Marketing AlignmentThought Leadership

Marketing and Advertising Strategies to Accelerate Business Growth in 2025

As we gear up for 2025, it’s time to take a closer look at marketing and advertising strategies that will accelerate growth for marketing and sales next year. You might be asking yourself, “Why should I pay attention to these…

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Multi-brand Marketing Strategy: Secrets to Success
January 6, 2025Branding and DesignMarketing StrategiesSales and Marketing AlignmentThought Leadership

Multi-brand Marketing Strategy: Secrets to Success

Did you know that PepsiCo owns Quaker Oats? Maybe, maybe not. Now, did you know that PepsiCo bought Quaker Oats for $13.8 billion largely because they wanted the Gatorade brand? Even less likely…unless you are a close follower of mergers…

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How to Create a Content Marketing Strategy: A Step-by-step Guide
September 12, 2024Branding and DesignContent MarketingDigital Marketing & Marketing AutomationMarketing StrategiesThought Leadership

How to Create a Content Marketing Strategy: A Step-by-step Guide

As digital marketing has evolved over the past few years, content marketing has become a key driver of success. The right content marketing strategy increases customer engagement and brand awareness. 

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How to Create a Brand Content Marketing Plan for 2025
September 9, 2024Branding and DesignContent MarketingMarketing StrategiesThought Leadership

How to Create a Brand Content Marketing Plan for 2025

Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit your content strategy plan – to make sure it's up-to-date, innovative, and engaging for your customers, no…

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The Comprehensive Checklist for Corporate Rebranding
February 10, 2023Branding and Design

The Comprehensive Checklist for Corporate Rebranding

Method Q understands there’s a lot of work that goes into changing a company name and brand.

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